How Choosing the Right Printer Helps Small Businesses and Content Creators to Save Time, Maximise Productivity and Achieve GrowthRead more Eritrea: World Breastfeeding WeekRead more Eritrean community festival in Scandinavian countriesRead more IOM: Uptick in Migrants Heading Home as World Rebounds from COVID-19Read more Network International & Infobip to offer WhatsApp for Business Banking Services to Financial Institution Clients across AfricaRead more Ambassador Jacobson Visits Gondar in the Amhara Region to Show Continued U.S. Support for the Humanitarian and Development Needs of EthiopiansRead more Voluntary Repatriation of Refugees from Angola to DR Congo ResumesRead more Senegal and Mauritania Are Rich in Resources, Poor in Infrastructure, Now Is the Time to Change That Read more Madinat Jumeirah: Dubai’s Stunning Four Hotel Beach Resort Offers Unirvalled Benefits for Summer StaycationsRead more Measles: EU Provides €450,000 in Humanitarian Response to Measles Outbreaks in SomaliaRead more

Juul to pay North Carolina $40 mn in lawsuit over ads targeting youth

show caption
Juul will pay North Carolina $40 mn in the first settlement with a state in litigtion over youth marketing./AFP
Print Friendly and PDF

Jun 29, 2021 - 04:43 AM

NEW YORK — E-cigarette maker Juul agreed to pay $40 million to North Carolina and abide strict rules on marketing its product to youth, according to an deal announced Monday by state officials.

The agreement marks Juul’s first settlement with a US state after several sued the company over its business practices.

The deal requires “drastic changes” from Juul Labs in the way it conducts business in the southern state, according to a press release from the North Carolina Attorney General’s office.

“This win will go a long way in keeping Juul products out of kids’ hands, keeping its chemical vapor out of their lungs, and keeping its nicotine from poisoning and addicting their brains,” state Attorney General Jeff Stein said.

Stein launched an investigation in 2018 and filed litigation against the company a year later, alleging Juul marketed its e-cigarettes in a way to attract young people while misrepresenting the danger of nicotine in its products.

Under the terms of the settlement, Juul will forego most social media advertising, influencer advertising and outdoor advertising near schools, and will not sponsor sporting events or concerts.

In addition, the company cannot sell products to anyone unless their age is first verified by an independent system.

Juul said the agreement “is consistent with our ongoing effort to reset our company and its relationship with our stakeholders, as we continue to combat underage usage and advance the opportunity for harm reduction for adult smokers,” according to a statement on the company’s website.

  • bio
  • twitter
  • facebook
  • latest posts

LMBCBUSINESS.COM uses both Facebook and Disqus comment systems to make it easier for you to contribute. We encourage all readers to share their views on our articles and blog posts. All comments should be relevant to the topic. By posting, you agree to our Privacy Policy. We are committed to maintaining a lively but civil forum for discussion, so we ask you to avoid personal attacks, name-calling, foul language or other inappropriate behavior. Please keep your comments relevant and respectful. By leaving the ‘Post to Facebook’ box selected – when using Facebook comment system – your comment will be published to your Facebook profile in addition to the space below. If you encounter a comment that is abusive, click the “X” in the upper right corner of the Facebook comment box to report spam or abuse. You can also email us.